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28 SnapChat Video Marketing Statistics You Simply Can’t Ignore (2025)

To skip the intro, simply click here to jump to our SnapChat Video Marketing Statistics.

Introduction.

SnapChat is one of the fastest growing social networks globally with over 300 daily, yes daily, active users.

Yet, for some reason SnapChat is often not thought of as a key pillar of a marketing campaign.

We get it… SnapChat feels like a place filled with young people who aren’t going to buy your products. Or are they?

SnapChat is said to make over 99% of its money from advertising, all $1.07 billion of it. Now that may seem like a pointless stat, but now consider that the average reported Return On Investent for SnapChat is 5x initial investment. This means in 2023 alone, SnapChat has creating over $5billion worth of value to its advertisers.

So, if you’ve not thought about advertising on SnapChat or even having a presence there, maybe it’s time you did?

We’re Here Now Films, a London-based video production company working with brands across the UK to turn platforms like Snapchat into meaningful campaigns!

In this article we’re going to outline some over 25 stats that will make you think again about whether SnapChat is worth adding to your next marketing campaign

Take a look at our video marketing statistics blog for a more generalist overview of the importance of video for your next marketing campaign.

If you’re thinking about creating thumb-stopping video content, get in touch.

What’s In This Blog?

1. SnapChat User Demographics & Global Reach Insights (2025)
2. Most followed Accounts On SnapChat (2025)
3. SnapChat Video Engagement & Content Trends (2025)
4. SnapChat Advertising: Key Statistics & Insights (2025)
5. Unusual SnapChat Video Marketing Statistics (2025)
6. Conclusion: SnapChat’s A Must For The Digital Marketer

SnapChat User Demographics & Global Reach Insights. (2025)

1. How many people use Snapchat?

Snapchat has over 413 million daily active users and 600 million monthly active users as of Q3 2024, showcasing continued growth into 2025.

Source: Snap Inc. Q3 2024 Earnings Report

2. How old are SnapChat users?

Roughly 22% of Snapchat users are between the ages of 18–24, making it one of the top platforms for reaching a younger audience.

Source: eMarketer, Global Social Media Users Forecast 2024

3. What’s more popular: Snapchat or Instagram?

An estimated 88% of Snapchat users also maintain an Instagram account, indicating significant overlap and cross-promotional potential.

Source: Social Media Today, 2024 Social Media User Trends Report

4. Where is Snapchat most popular worldwide?

India leads with over 225 million active Snapchat users, followed by the United States at around 108 million, and Pakistan at nearly 35 million. Regionally, South Asia continues to dominate with the largest share.

Source: Yahoo Finance, Top Countries With The Most Snapchat Users in 2024

5. What’s the average age of a SnapChat User?

While Gen Z still dominates, the average Snapchat user is 24 years old, reflecting a slight shift upward from previous years.

Source: Statista, Snapchat User Demographics 2024

6. What’s Snapchat’s reported revenue for 2025?

Snapchat reported $1.26 billion in revenue in Q2 2024 and continues to grow. Despite a net loss of $320 million in the same period, ad revenue surged by 55% year-over-year in Q3 2024.

Source: Snap Inc. Q3 2024 Earnings Report

7. How often do people open Snapchat each day?

On average, the typical Snapchat user opens the app 32 times a day, reflecting its “quick check” culture.

Source: Data.ai (Formerly App Annie), Mobile Usage Report 2024

8. Is Snapchat still top for Gen Z in 2025?

76% of Gen Z smartphone owners list Snapchat as a top 3 favorite social app, keeping it highly relevant among young consumers.

Source: YPulse, Gen Z Social Media Preferences 2025

9. How diverse is Snapchat’s global user base?

Over 70% of new sign-ups in 2024–2025 have come from regions outside North America and Europe, indicating strong international expansion.

Source: We Are Social, Digital 2025 Global Overview

Most followed Accounts On SnapChat. (2025)

10. Who is the most followed person on SnapChat?

Kylie Jenner still reigns supreme with approximately 550 million followers, solidifying her status as Snapchat’s top influencer.

Source: HypeAuditor, 2025

11. What is the most followed dog on SnapChat?

Jiff Pom, the beloved Pomeranian, captivates 25 million followers with viral tricks and adorable outfits.

Source: Instagram

12. What is the most followed Cat on SnapChat?

Tuna Melt the Cat entertains 21 million followers with comedic snaps and cameo appearances, proving cats can go viral anywhere.

Source: Instagram

13. What is the most followed company on SnapChat?

National Geographic holds the top spot at 112 million followers, while BBC News follows closely at 108 million.

Source: HypeAuditor, 2025

14. Which musician has the biggest Snapchat following in 2025?

Billie Eilish leads among musicians with 68 million Snapchat followers, leveraging stories for album teases and behind-the-scenes content.

Source: Social Blade, 2025

15. Which sports team is the most followed on Snapchat?

FC Barcelona has amassed 42 million followers, showcasing training clips, player takeovers, and match highlights.

Source: SportsPro, Global Sports Social Rankings 2025

SnapChat Video Engagement & Content Trends. (2025)


16. What do people post on SnapChat?

Over 480 million daily active story users leverage Snapchat for personal updates, behind-the-scenes moments, and event-driven sharing.

Source: Snap Inc. Q2 2024 Earnings Report

17. Is all video on SnapChat shot in portrait/vertical?

An overwhelming 98% of video content on Snapchat is consumed vertically, reinforcing the importance of vertical-friendly production.

Source: Snap Inc. Developer Portal, 2025

18. What’s the average attention span of a SnapChat user in 2025?

Viewers spend an average of 55–60 seconds watching videos on Snapchat, underscoring the need for snappy, engaging content.

Source: Tubular Labs, State of Online Video 2024

19. How long does a SnapChat story last?

Stories disappear after 24 hours, creating a sense of urgency that continues to drive engagement and repeat app visits.

Source: Snap Inc. Marketing Blog, 2025

20. Does AR work on SnapChat?

60% of Snapchat users regularly engage with brand-sponsored AR experiences, highlighting an ongoing opportunity for interactive marketing.

Source: Snap Inc. Marketing Blog, 2025

21. Is sound important on a SnapChat video?

Approximately 65% of users watch videos with the sound on, emphasising the importance of captivating audio elements.

Source: Tubular Labs, State of Online Video 2025

22. How often do Snapchat users watch full-screen ads vs. skipping?

Users watch full-screen ads to completion 42% of the time, reflecting Snapchat’s more engaging vertical format.

Source: Snap Inc. Advertiser Best Practices, 2025

23. How many snaps are sent daily in 2025?

Over 5 billion snaps are shared daily worldwide, marking a 20% increase from 2023.

Source: We Are Social, Digital 2025 Global Overview

24. What type of content sees the highest engagement on Snapchat?

Content featuring behind-the-scenes footage (e.g., events, product launches, exclusive tours) receives 31% higher engagement than generic content.

Source: HubSpot, Social Media Engagement Benchmarks 2025

SnapChat Advertising: Key Statistics & Insights. (2025)

25. How does SnapChat make money?

Snapchat still relies on advertising for 99% of its revenue, primarily through video ads, filters, and sponsored lenses.

Source: Investopedia, “How Snapchat Makes Money”

26. What’s Snap Chat’s click through rate?

Snapchat’s average CTR ranges 0.4–1.7%. For context, TikTok In-Feed ads average around 1–3% CTR.

Source: Upbeat Agency, TikTok Ads vs. Snapchat Ads – Updated 2025

27. Do people watch SnapChat Ads?

Snapchat video ads boast completion rates 4–5x higher than standard desktop video ads, indicating robust user engagement.

Source: Snap Inc. Marketing Blog, 2025

28. Do people remember SnapChat ads?

Brand recall on Snapchat is 24% higher compared to other platforms, reinforcing Snapchat’s power for top-of-funnel awareness.

Source: Snap Inc. Investor Relations, 2024

29. Is SnapChat good for sales?

Snap Ads increase purchase intent by 15% compared to competing social networks, making Snapchat a promising channel for conversions.

Source: Nielsen Marketing Solutions, The Power of Snapchat for Brand Building (2024)

30. Do SnapChat ads have a good Return On Investment (ROI)?

Over 3 million businesses ran Snapchat ads in 2024, a 30% increase from 2023.

Source: Snap Inc. Q1 2025 Investor Presentation

31. How many businesses advertised on Snapchat in 2024–2025?

Businesses report an average ROAS of 5.4 for Snapchat video ads, indicating competitive ROI for marketers.

Source: WordStream, Social Media Advertising ROI Report 2024

32. What’s the cost per swipe-up on Snapchat?

Advertisers see an average Cost Per Swipe-Up (CPSU) of $0.65, which remains more affordable than many Instagram and TikTok ad placements.

Source: Social Media Examiner, Paid Social Trends Report 2025

33. How effective are Sponsored AR lenses?

Sponsored AR lenses have a 35% longer average engagement time than standard video ads, tapping into the interactive appeal of filters.

Source: WARC, Augmented Reality Marketing Trends 2025

Unusual SnapChat Video Marketing Statistics. (2025)


34. Does Augmented Reality shopping work on SnapChat?

47% of users have made a purchase after virtually “trying on” products via Snapchat’s AR lens, validating the rise of virtual fitting rooms.

Source: Snap Inc. Marketing Blog, 2025

35. Can people see ghosts on SnapChat ?

32% of Gen Z Snapchat users claim they’ve tried communicating with ghosts using filters, showcasing the playful side of AR.

Source: YPulse, Snapchat: The Gen Z Ghost Hunting Ground (2024)

36. Do people watch landscape videos on SnapChat?

Surprisingly, 20% of Snapchat users watch videos in “landscape” mode by turning their phones sideways—despite the vertical trend.

Source: Tubular Labs, The Curious Case of Upside-Down Video Viewing (2024)

37. Do dogs get high engagement on SnapChat?

Videos featuring dogs garner 56% higher engagement than those featuring humans, proving furry friends are irresistible.

Source: Sprout Social, Snapchat Marketing Report 2024

38. Are emojis popular on SnapChat?

84% of Snapchat captions use emojis, with the “face with tears of joy” being the most popular.

Source: Sprout Social, Snapchat Marketing Report 2023

39. Should brands use filters on SnapChat?

39% of users struggle to recall the brands they see on Snapchat after using heavily distorting filters, suggesting a cautionary approach to branded filters.

Source: Wyzowl, State of Video Marketing 2024

40. How many selfies do Snapchat users snap?

65% of snaps are selfies, highlighting the platform’s deeply personal nature.

Source: Pew Research Center, Social Media Selfie Trends 2025

41. Are Snapchat “Snap Streaks” still a thing in 2025??

Yes! The longest recorded Snap Streak is reported at 2,460 days (over six and a half years), showing extreme user loyalty.

Source: Reddit Community Snapshot, 2025

42. How do Snapchat users handle ephemeral content?

58% of users manually save important snaps to their Memories or device, indicating a desire for more permanent archives.

Source: HubSpot, Ephemeral Content Trends 2025

43. Are Snapchat Cameos popular?

Over 40% of active users have created Snapchat Cameos (personalized GIF-like loops), adding comedic flair to private chats and stories.

Source: Snap Inc. Marketing Blog, 2025

That’s it with the stats, now for the final bit of the article!

Conclusion: SnapChat is A Must For The Digital Marketer.

I also once saw snap chat as on of those platforms for ‘other people’. Today, we’re looking at Snapchat as one of our key platforms for telling new types of stories.

As one of the fastest growing social media channels on the planet, SnapChat can play a key role in a multi platform approach.


You don’t need to complicate it! Most people are looking for authentic, down to earth, behind the scenes type content. Think of it like a video diary!

If you’re interested in reading more video marketing statistics, just check out our blog!

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