Raising £1.5 Million +
Helping great wester credit union raise over £1.5 million with a standout crowdfunding video.
Great Western Credit Union are one of the UK’s biggest credit unions. As winter approached, they wanted to raise extra funds to offer more loans to the people who needed it most.
Working to a tight budget we filmed everything in a day and used as much archival footage as possible.
The end film was a part animated, part interview led film that clearly, and energetically showcased the work of GWCU.
Smashing the Project Brief
The initial target for the project was to raise £800,000 in investment from their wider community.
This initial target was completely smashed out the park and was fully funded within weeks of being open.
Re-opening fundraising
After smashing the initial goal, GWCU raised their goal to an outrageous £2 million, 2.5x higher than their initial goal.
They managed to reach 98% of their goal!
The end result is that they can now offer almost 2.5x more loans to people who need it most.
