A Series of Character Profiles
For some people, tourism isn’t a nice to have, it’s a way of life.
We produced a series of four micro documentaries for airbnb. Focusing on people across Cornwall who rely on tourism as a way of life, not a simple nice to have. Alongside the films we delivered 40 stills of each character alongside a suite of social assets. Thanks to We Are Nomad, one of London’s leading brand agencies, for getting us on board.
Here Now Films sourced all of the following characters, story boarded every production. All aspects of production, including the in-water sequences, were delivered by Here Now Films in-house.
Jake Boax
The Potter
Jake Boax is a potter who calls the South Coast village of Porthleven home. Over the years he’s seen a steady increase in demand for his art, and has even launched courses through the airbnb experiences app. For Jake, tourism is one of the main drivers of the success of his art.
Jaxon, Carly & Noa
The Family
Jaxon and Carly are a young family living on the North Coast of Cornwall. As they look to buy their first home they see airbnb as one of the major ways they will be able to afford to buy a house.
Ellen Watson
The Painter
Ellen is an artist based in central Cornwall. Moving to Cornwall when here and her husband had their children, Ellen see’s tourism differently to people who have always called the place home. For Ellen, it’s about finding a balance between sharing the joy of Cornwall with as many people as possible without the damage that comes with it.
Katy Davidson
The Oyster Lady
Based in Newquay, Cornwall, Katy Davidson makes her living from renting out her top floor on airbnb. Katy also runs authentic shellfish workshops where she takes guests to the local harbour, buys fish from the boats and then teaches people how to prepare and eat local produce. For Katy, tourism is everything.
