AirBnB
National Campaign
Branded Micro Documentaries
Jake
Ellen
Jackson & Carly
Katy
For some people, tourism isn’t a nice to have, it’s a way of life.
The Background
AirBnB had been coming under scrutiny as house prices in coastal towns continue to skyrocket. AirBnB approached NOMAD, one of London’s leading brand strategists, to help them reconnect local people with the reason AirBnB was originally founded - to help anyone make use of their space. They were also tasked with helping AirBnB become a part of the solution to the problem.
The Brief
To find and make 4 micro documentaries about people across the whole of Cornwall who rely on tourism as a way of life, not a simple nice to have. Alongside the films we needed to deliver 40 stills of each character alongside a suite of social assets.
The Process
We began with extensive digital and on the ground research of people across demographics and localities. We story boarded, panned, crewed, edited and delivered all productions in-house. NOMAD agency & AirBnB travelled down from London and joined us on set in Cornwall.
We partnered with John Hursey, photographer and good friend, to shoot stills alongside us. With tight timelines we needed someone we trusted.
Four Docs, Fifty Socials, Hundreds of Photos
Working seamlessly with stills
The campaign was Cornwall wide, but more than that, it was to communicate to the whole of the UK that AirBnB is proactive in making its platform a force for good.
Over 4 days we seamlessly alongside a stills team. As we were setting up, the still would roll in. Once they were done, we’d move back in. We captured an entire micro-doc and photo suite every day of the production.
