An image of a Beetle Car filled with models on the FatFace 2024 Summer shoot.

FatFace

7 National Campaigns

A series of 7 video campaigns launching FatFace’s Spring, Summer and Autumn ranges in the UK.

From Tenerife and Camber Sands, to futuristic glass houses and Yorkshire Farms, we’ve worked closely with the FatFace team to deliver hard hitting films that evolve as they do. These campaigns span everything from micro-documentary lifestyle videos all the way through to BTS styled high-end fashion look book pieces. Moving into our 8th campaign, we’re proud to be delivering for FatFace.


Summer 2024

Three Days Beneath Tropical Sun

Our most recent campaign was FatFace Summer brand film – FatFace’s biggest production of each year. Part lifestyle narrative film, part look book, Here Now Films led on story development, shot listing, crewing, and all post-production. It was 5 well spent days in the Tenerife sun.

A FatFace model in the front seat of a Beetle Car parked beside a road in Tenerife, Canary Islands.
Summer 2024 Hero Film

Mothershoppers ‘The Edit’, 2024

Editing the Range with The Mothershoppers

A behind the scenes style fashion film focusing on the styling work by the Mothershoppers. Shot at the Bombay Sapphire Distillery. Creative and production by Here Now Films.

A FatFace model in the front seat of a Beetle Car parked beside a road in Tenerife, Canary Islands.
Mothershoppers ‘The Edit’ 2024

Spring 2023

Our First FatFace Production

Our first every campaign with FatFace was a documentary inspired day-in-the-life with the Fletchers family on their farm. We were approached by FatFace to pull the storytelling away from ‘simple look book’ and place it firmly in the feel of a branded micro doc. The big difference in style here is making sure that the sequences, when put together, gave you an insight into a life, not simply evoking just ‘a feeling’ like a traditional fashion film may do. Shot over a single day, and working alongside the brilliant John Hersey on stills.

A FatFace model in the front seat of a Beetle Car parked beside a road in Tenerife, Canary Islands.
Spring 2023 – Fletchers on the Farm.

Spring 2024

Our Second Production with FatFace

Our second documentary inspired brand film with FatFace and The Fletchers. FatFace came to Here Now Films to deliver all aspects of this second production; shot listing, scheduling, narrative building, mood boarding, shoot & edit. We worked alongside Ireland based photographer Catherine Falls.

A FatFace model in the front seat of a Beetle Car parked beside a road in Tenerife, Canary Islands.
Spring 2024 – Fletcher Out of the Farm

Copper & Black 2024

FatFace’s Luxury Evening Wear Brand

A look book fashion edit for FatFace’s woman only range of evening wear. Following the story of a girls night in.

A FatFace model in the front seat of a Beetle Car parked beside a road in Tenerife, Canary Islands.
Copper & Black 2024

Autumn 2024

Flowers & Falling Leaves

An evening look book styled branded film for FatFaces Autumn 2024 campaign. All creative, production and post delivered by Here Now Films.

A FatFace model in the front seat of a Beetle Car parked beside a road in Tenerife, Canary Islands.
Autumn 2024

Spring 2025

Simple Lifestyle on the South Coast

A stripped back, clean and simple lifestyle look book edit for FatFace’s Spring 2025 range. Focusing on how each look can be mixed up and worn different.

A FatFace model in the front seat of a Beetle Car parked beside a road in Tenerife, Canary Islands.
Spring 2025