Heligan Gardens
Play. It’s In Our DNA.
Branded Content
Brand Film Play. It’s in our DNA.
Animated Stills 1 Play. It’s in our DNA.
Animated Stills 2 Play. It’s in our DNA.
Re-imagining the nations best loved gardens
The Brief
The Lost Garden’s Of Heligan are one of the nations favourite gardens, so to be asked to re-imagine their summer family films was a huge deal.
The brief was simple, show Heligan as a fun, family centric place that kids can be let wild to do whatever they like.
Don’t: Look stuffy, boring or like anything else out there.
The Outcome
Heligan is a place people go to to make memories, it’s more of a tradition than a visitor destination.
Playing on this we created a brand film that felt both old school in look and feel but super modern in approach and pace.
Alongside that we created animated photo albums of the different areas of the gardens that felt rough around the edges but deeply connective.
At the time of release visitor number in Cornwall were down and companies were seeing big dips in their numbers.
After the release of the film, Heligan’s summer sales improved by over 15%. We like to think that at least one of those percents where down to our film.
A lifestyle brand film, shaped by play.
A one day shoot working seamlessly besides stills
A lot of planning went into the shots before the day of the shoot. When the day of the shoot came… half the shots went out the window.
Filming with kids is a joy and challenge, what’s beautiful is the off-the-cuff moments, the unbridled excitement and the willingness to be a part of the process.
We focused on a number of key locations at Heligan; the rope bridge, the play area, ice creme; the rest of the day had a fast and loose shot-list that allowed us to be more reactive than prescriptive.
The whole day was shot alongside the brilliant John Hursey who captured a suite of summer adventure photos to lead banners and social.