TUI
100 Years of Waterslides
PR Video Production
PR Film 100 Years of Waterslides
Tui’s senior slider takes on the Turkish water park
The Brief
Over the last two years we’ve worked a lot with the brilliant team at Jame Prime, a London based PR agency. We’ve delivered video for some of their biggest clients including Belvoir Cordial, Dominos and obviously… TUI.
The brief was simple, TUI wanted to celebrate a huge milestone in the history of Waterslides, their 100th birthday.
To celebrate 100 years of waterslides, TUI opened the TUI Senior Slider competition open to anyone older than 70 years of age who had never been on a waterslide before.
The film needed to capture the winner hurtling down the a slide on a Turkish resort and deliver the film within a few days of the event.
Delivery
Arriving to the park the day before we recced the slides.
We were all to aware that anything could happen and we’d likely only get one attempt to capture the ride.
So, how did we capture such an event?
We mounted GoPro’s all the way down the slide, had a drone pilot flying a drone in the air and had three camera operators capturing the moment along the slide.
The final film was edited within a 2 days of the event and sent to press.
Picked up by over 14 news papers
Thanks to the amazing London based Jame Prime PR, who ran all the distribution of the story, the video got picked up by over 14 different publications.