37+ B2B Video Marketing Statistics You Simply Can't Ignore (2024)
Introduction.
It’s well known just how powerful video marketing is for B2C sales, user engagement and lead generation, but what about B2B?
In this blog we explore the best B2B video marketing statistics in 2024 to help you refine you marketing campaign.
Video can play a key role in B2B marketing. Whether it’s customer post purchase satisfaction, internal communication, hiring, direct sales or how too’s, video is a powerful force for your arsenal.
So if you’re a digital marketer, director, small business owner or interest onlooker, this blog will walk you through the very best B2B video marketing stats.
Take a look at our video marketing statistics blog for a more generalist overview of the importance of video for your next marketing campaign.
What’s In This Blog?
1. B2B Video Marketing Statistics. (2024)
2. Best B2B Marketing Statistics. (2024)
3. B2B Video Marketing Types & Formats. (2024)
4. Using Video For B2B Marketing: Benefits & Insights. (2024)
5. Social Media Statistics For B2B Video Marketers. (2024)
6. B2B Marketing Mobile Video Statistics. (2024)
7. B2B Video Marketing Return On Investment (ROI) Statistics. (2024)
8. Conclusion: Video Is A Must For B2B Digital Marketer In 2024.
B2B Video Marketing Statistics. (2024)
1. Is video a good marketing strategy?
Yes, 96% of marketers say video is a crucial part of their marketing strategy.
Source: Wyzowl, 2023 State of Video Marketing Report
2. Is video important for B2B marketing?
A recent study found that 87% of B2B marketers use video content.
Source: Content Marketing Institute, 2023 B2B Content Marketing Report
3. How effective is video for brand awareness?
53% of video marketers say video has increased brand awareness.
Source: Wyzowl, 2023 State of Video Marketing Report
4. How does video increase sales?
84% of people say they've been convinced to buy a product or service by watching a video.
Source: Wyzowl, 2023 State of Video Marketing Report
5. Is watching video a good way to learn?
95% of video viewers retain a message compared to 10% of text readers.
Source: Insivia, 2023 Video Marketing Statistics
Best B2B Marketing Statistics. (2024)
6. Is video important for B2B selling?
49% of B2B buyers rely on video content when making purchasing decisions.
Source: Wyzowl, 2023 State of Video Marketing Report
7. Can video drive B2B sales & revenue growth?
B2B marketers who use video experience 49% faster revenue growth compared to those who don't.
Source: Aberdeen Group, 2021 B2B Video Marketing Benchmark Report
8. How much more engaging is video than text?
Video content generates 1200% more engagement than text and image content combined.
Source: Cisco, 2022 Annual Internet Report
9. Can video help drive sales?
78% of marketers say video has directly helped increase sales.
Source: Wyzowl, 2023 State of Video Marketing Report
10. What’s better for engagement on Pinterest, photos or videos?
Video pins have 3x higher click-through rates than static pins: This emphasizes the power of video for driving engagement and action.
Source: Social Media Today
11. Are people spending more on video marketing?
54% of B2B video marketers plan to increase their video marketing budget in 2024.
Source: Lemonlight, 2023 State of B2B Video Marketing Report
B2B Video Marketing Types & Formats. (2024)
12. What’s a successful form of B2B video marketing?
Product demos and explainer videos are the most popular types of B2B video content.
Source: Lemonlight, 2023 State of B2B Video Marketing Report
13. How popular are training videos for B2B marketing?
45% of global B2B marketers are creating training videos.
Source: The Social Shepherd, 2023 B2B Video Marketing Trends Report
14. How effective are testimonial videos for B2B marketing?
Very! 39% of B2B marketers are using client testimonials in their videos.
Source: Social Media Today
15. Are live videos an effective B2B video marketing strategy?
Live video is growing in popularity, with 82% of marketers planning to use it in 2024.
Source: Lemonlight, 2023 State of B2B Video Marketing Report
16. How long should video be for B2B marketing?
Short-form videos (under 2 minutes) are becoming increasingly popular, especially for social media.
Source: HubSpot, 2023 Video Marketing Statistics
Using Video For B2B Marketing: Benefits & Insights. (2024)
17. Are videos useful for brand engagement?
Yes, studies have shown that videos can improve brand understanding by 54%.
Source: Wistia, 2023 Video Marketing Statistics
18. Are videos good for B2B lead conversions?
Yes, B2B videos can increase website conversion rates by 86%.
Source: WordStream, 2023 Video Marketing Statistics
19. Can video increase website traffic?
Videos can boost website traffic by 55%.
Source: HubSpot, 2023 Video Marketing Statistics
20. Are videos effective lead generation tools?
Videos can help you generate 66% more qualified leads.
Source: OptinMonster, 2023 Video Marketing Statistics
21. Can videos help with customer satisfaction?
Videos can reduce customer support calls by 47%.
Source: Aberdeen Group, 2021 B2B Video Marketing Benchmark Report
Social Media Statistics For B2B Video Marketers. (2024)
22. Can video get you more customers?
93% of brands got a new customer because of a video on social media.
Source: Animoto, 2023 Social Video Marketing Statistics
23. Are FaceBook video ads effective?
Facebook video ads have a 23% higher click-through rate than static image ads.
Source: HubSpot, 2023 Video Marketing Statistics
24. Does video content do well on Twitter?
Tweets with video attracted 10x more engagements than Tweets without video. And Video Ads save more than 50% on cost-per-engagement.
Source: Twitter Business
25. Are videos effective on LinkedIn?
Video is very effective on LinkedIn with LinkedIn video posts get 5x more engagement than text posts.
Source: LinkedIn, 2023 B2B Marketing Blog
26. How popular are Instagram Stories?
Instagram Stories videos are viewed by 500 million people every day.
Source: Instagram, 2023 Business Blog
B2B Marketing Mobile Video Statistics. (2024)
27. How important is mobile for B2B marketing?
Mobile is very important for B2B marketers with nearly 90% of viewers watch videos on their mobile devices.
Source: Statista, 2023 Mobile Video Consumption Statistics
28. Video vs TV ads for B2B marketing?
Mobile video consumption is growing 5 times faster than TV.
Source: Cisco, 2022 Annual Internet Report
29. Should you optimize videos for mobile?
You should always optimize mobile content for mobile. Videos optimized for mobile screens have a 66% higher click-through rate.
Source: HubSpot, 2023 Video Marketing Statistics
30. What percentage of video is watched on mobile phones?
64% of consumers watch most or all of a video ad they see on their phone.
Source: Insivia, 2023 Video Marketing Statistics
31. How often do people watch videos online?
78% of people watch online videos weekly, and 56% watch daily.
Source: HubSpot, 2023 Video Marketing Statistics
B2B Video Marketing Return On Investment (ROI) Statistics. (2024)
32. Does B2B video marketing have a good return on investment?
Yes, video has a great return on investment! The average ROI for video marketing is 86%.
Source: WordStream, 2023 Video Marketing Statistics
33. Can video increase landing page conversion?
Yes, videos are a great way to increase landing page conversion. Videos can increase landing page conversion rates by 80%.
Source: Unbounce, 2023 Landing Page Optimization Statistics
34. Do B2B companies have success with video marketing?
Yes, B2B companies that use video marketing have a 54% higher lead conversion rate.
Source: OptinMonster, 2023 Video Marketing Statistics
35. How do you increase brand awareness in B2B?
94% of B2B marketers say video has increased brand awareness.
Source: Insivia, 2023 Video Marketing Statistics
36. Is video preferred over text?
79% of B2B executives prefer to watch video over reading text.
Source: HubSpot, 2023 Video Marketing Statistics
37. Is video a good way of selling in B2B?
70% of B2B buyers watch videos to learn more about a product or service.
Source: Wyzowl, 2023 State of Video Marketing Report
That’s it with the stats, now for the final bit of the article!
Conclusion: Video Is A Must For B2B Digital Marketer In 2024.
As you can see video can play a serious role in your next B2B marketing campaign.
From lead generation, audience engagement, customer care, internal comms and more, these B2B video marketing statistics clearly show the power video can have.
As a B2B company ourself, and as a video production company, we know all too well just how useful video can be.
We’ve seen construction businesses turn their processes into videos that can be watched by their employees, driving efficiency and increasing the quality of their product. We’ve seen brands turn their story in to films, not for their customers but for their employees to understand who and what they are. The question shouldn’t be ‘should I use video’ it should be ‘how should we use video’.
If you’re interested in reading more video marketing statistics, just check out our blog!
