Corporate Video Production Companies In Bristol (2023).
It’s no secret that video is now an essential part of every marketing managers toolkit.
As a leading corporate video production company in Bristol we are asked to make them all of the time.
Today, businesses of all shapes and sizes, from local brands to multinationals are investing heavily into video to widen their audience, connect with new customers, to engage, inspire and sell.
Whether it’s promoting your brand or educating your audience, there's a corporate video that can help you achieve your goals.
In this post we'll explore the different types of corporate videos, how much they cost, and why they're a smart investment for your business.
Types of Video We Offer…
1. Brand Videos
2. Explainer Videos
3. Testimonial Videos
4. Company Culture Videos
5. Event Videos
6. Crowdfunder Videos
7. Training Videos
8. Conclusion
1. Brand Videos
Brand videos are a great way to introduce your brand to your audience. They can be used on your website, social media channels, and in email marketing campaigns. Brand videos typically include footage of your products or services, your team in action, and testimonials from satisfied customers.
Cost: Brand videos can cost anywhere from a few hundred to several thousand pounds, depending on the length of the video, the level of production quality, and the complexity of the content being featured.
Investment: Brand videos can be a smart investment for businesses because they can increase brand recognition and awareness. According to a recent study, brand videos can increase brand association by 65%, making them a valuable tool for building brand recognition and awareness.
These are just a few examples of corporate brand videos that have been successful in their own ways. Sure these brands have thousands of pounds to spend and have access to the worlds best creative talent but that shouldn’t stop you from learning from them. The best corporate brand videos are those that effectively convey the brand's message, values, and personality in a creative and engaging way that resonates with the target audience.
2. Explainer Videos
Explainer videos are used to explain complex concepts or ideas in a simple and engaging way. They can be used on your website, social media channels, and in email marketing campaigns. Explainer videos typically feature animated graphics, voiceovers, and text overlays.
Cost: Explainer videos can cost anywhere from a few hundred to several thousand pounds, depending on the length of the video, the level of production quality, and the complexity of the content being featured.
Investment: Explainer videos can be a smart investment for businesses because they can increase engagement and conversion rates. According to a recent study, businesses that use explainer videos on their website see an average increase of 20% in conversions, making them a valuable tool for driving sales and increasing revenue.
3. Testimonial Videos
Testimonial videos are used to showcase the positive experiences of your customers. They can be used on your website, social media channels, and in email marketing campaigns. Testimonial videos typically feature interviews with satisfied customers, footage of your products or services, and text overlays highlighting key benefits.
Cost: Testimonial videos can cost anywhere from a few hundred to several thousand pounds, depending on the length of the video, the level of production quality, and the number of customers featured.
Investment: Testimonial videos can be a smart investment for businesses because they can increase trust and credibility with your audience. According to a recent study, 72% of consumers say that positive reviews and testimonials make them trust a business more, making testimonial videos a valuable tool for building trust and credibility with your audience.
4. Company Culture Videos
Company culture videos are a great way to showcase your company's values, mission, and culture. They can be used on your website, social media channels, and in recruitment efforts. Company culture videos typically feature interviews with employees,
footage of company events, and a behind-the-scenes look at the day-to-day operations of your business.
Cost: Company culture videos can cost anywhere from a few hundred to several thousand pounds, depending on the length of the video, the level of production quality, and the number of employees featured.
Investment: Company culture videos can be a smart investment for businesses because they can improve employee retention and recruitment efforts. According to a recent study, businesses that prioritize company culture have 30% lower employee turnover rates, making company culture videos a valuable tool for improving retention rates and attracting top talent.
5. Event Films
A corporate event film is a versatile and impactful tool that can capture the essence of any special occasion hosted by a company. For instance, conferences and trade shows are ideal events to showcase the latest trends and innovations in a particular industry. Product launches are perfect opportunities to highlight the unique features and benefits of a new product, while award ceremonies can celebrate the achievements and contributions of employees or partners. Team-building events and company retreats can also be filmed to showcase the company culture and values, while fundraising events can be used to generate awareness for social causes and community outreach programs. With a well-produced corporate event film, businesses can leverage these events to promote their brand, connect with customers, and engage employees.
6. Crowdfunder Videos
Crowdfunding videos are concise and persuasive marketing tools that businesses can use to showcase their products, services, or ideas to potential investors or backers on platforms like Kickstarter and Indiegogo. They are designed to communicate the project's value proposition, target audience, and the problem it aims to solve. Examples of projects that can benefit from crowdfunding videos include tech gadgets, independent films, creative projects, and social causes. A well-produced crowdfunding video can increase a campaign's success by generating buzz and attracting more backers.
Cost: Having a good crowdfunder can be the difference between raising thousands of pounds and an idea flopping. In our experience crowdfunder videos costs between £4,000- £10,000 depedning on the size and scale of the project.
7. Training Videos
Training videos are used to educate your employees on various aspects of your business, such as safety procedures, product training, and onboarding. They can be used on your company intranet or in training sessions. Training videos typically feature demonstrations, simulations, and voiceovers.
Cost: Training videos can cost anywhere from a few hundred to several thousand pounds, depending on the length of the video, the level of production quality, and the complexity of the content being featured.
Investment: Training videos can be a smart investment for businesses because they can improve employee engagement and retention rates. According to a recent study, businesses that use training videos have 50% higher employee engagement and retention rates than those that don't, making training videos a valuable tool for improving the overall effectiveness of your workforce.
Conclusion
Overall, investing in corporate videos can have a significant impact on the success of your business. By choosing the right type of video and working with a professional video production company, you can create engaging and effective content that resonates with your audience and achieves your business goals.
According to a recent survey, 81% of businesses use video as a marketing tool, and 99% of those businesses plan to continue using video in the future. With so many businesses recognizing the value of video content, it's important to stay ahead of the curve and invest in high-quality videos that set your business apart from the competition.
In conclusion, corporate videos are a versatile and valuable tool for businesses of all sizes and industries. From promoting your brand to educating your audience and improving employee engagement, there's a corporate video that can help you achieve your goals. By understanding the different types of corporate videos available and their respective costs and benefits, you can make an informed decision about which type of video is right for your business and start reaping the benefits of video content today.
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