Creating Standout Testimonial Videos: A Case Study with Centrical & Simply Business
A Trusted Partnership: Our Third Collaboration with Centrical
When Centrical, an international leader in employee engagement and performance management, approached Here Now Films for their latest testimonial video, we were stoked to partner with them once again. Having already delivered successful productions for Centrical’s clients Ovo Energy and Ocado, this project marked our third collaboration—a testament to the trust and creative synergy between our teams.
Centrical’s goal this time was to spotlight Simply Business, a leading UK-based insurance broker, and their adoption of Centrical’s platform to drive engagement, gamify learning, and streamline performance management. The result was a testimonial video designed to inspire, inform, and connect with future Centrical clients.
The Client Brief: Setting the Stage
Centrical wanted a video that celebrated Simply Business’s forward-thinking approach while showcasing the tangible benefits of their platform. The production coincided with the Simply Business Go Live event in Northampton, where the new system was launched with great excitement.
The challenge was clear: craft a narrative that balances the technology’s capabilities with authentic human stories, capturing the energy of the launch day and the voices of those who would be using the platform daily.
What the Day Looked Like
The shoot took place at Simply Business’s dynamic Northampton office. Here’s a snapshot of how the day unfolded:
Morning Setup: We prepared an inviting interview zone, ensuring perfect lighting, branded visuals, and minimal disruption to the office's natural flow.
Town Hall Energy: The day began with a lively town hall session, setting the tone with keynote speeches, audience reactions, and real-time demonstrations of the platform.
Interviews That Matter: Throughout the day, we captured heartfelt interviews with leadership and employees, each sharing their unique perspectives on the platform’s benefits.
B-roll Brilliance: Office interactions, platform walkthroughs, and workshop moments provided rich visual texture to complement the narrative.
Human Stories: The day ended with personal employee stories, bringing a relatable, emotional connection to the broader themes of innovation and empowerment.
Why Testimonial Videos Matter
Testimonial videos like this are a cornerstone of modern marketing. They combine the power of authentic human stories with visual storytelling to build trust, create emotional connections, and showcase real-world impact. For Centrical, this project was an opportunity to demonstrate how their platform empowers companies like Simply Business to innovate and thrive.
Our Approach: Crafting a Story That Resonates
1. Building on a Strong Partnership
Having worked with Centrical on two previous projects, we knew the importance of aligning closely with their vision. For Simply Business, the focus was on:
Showcasing the platform’s impact on employee engagement and performance.
Capturing the excitement and energy of the Go Live event.
Highlighting the personal stories behind the adoption of this innovative tool.
2. Capturing Authentic Voices
Authenticity was key. We conducted interviews with Simply Business’s leadership and employees to explore:
The challenges they faced before adopting the platform.
How Centrical’s technology is transforming their work lives.
Their excitement about the future.
One Simply Business team manager summed it up beautifully: “This platform isn’t just about making our work easier—it’s about building careers and giving people the tools to grow.”
3. A Balance of Story and Visuals
We brought the narrative to life with:
Town Hall Energy: Dynamic shots of the Go Live event, from keynote speeches to audience reactions.
Platform Demonstrations: Screen captures and animations showcasing Centrical’s unique features, from gamified learning to real-time KPI tracking.
Branded Customization: Ensuring Simply Business’s identity shone through every frame, with logos, brand colors, and on-site visuals.
4. A Collaborative Process
Throughout the project, we collaborated closely with Centrical and Simply Business. From early discovery calls to the final edits, every step was tailored to ensure the video met—and exceeded—everyone’s expectations.
The Final Result
The completed testimonial video was not just a marketing tool; it was a celebration of innovation and collaboration. It captured the energy of the Go Live event, the power of Centrical’s platform, and the voices of Simply Business employees who are now empowered to succeed.
Why Work with Here Now Films?
As a London-based video production company, we specialize in creating impactful testimonial videos that blend authenticity, creativity, and purpose. Whether it’s showcasing groundbreaking technology or telling human-centered stories, our team is dedicated to delivering exceptional results.
