How To Write A Creative Brief For Video + Free Template
Introduction:
If you're planning to work with a video production company, a creative brief is a must-have document.
It's an essential tool for ensuring that the video production team understands your needs and can deliver a product that meets your expectations.
In this blog post, we'll provide you with some detailed tips on how to write a creative brief for a video production company.
1. Define Your Objectives
Start by outlining the objectives of the video. What do you want to achieve with this project?
Be specific and identify your goals clearly. If you're creating a product video, your goal may be to increase sales or to educate potential customers about the product. If you're creating a brand video, your goal may be to increase brand awareness or improve your brand's image.
Example of an objective:
”We’re looking to create a film for our customer relations software aimed at current users of other simular systems. We want to highlight the issues with current incumbent softwares:
Clunky
Expensive
bad customer suport
Whilst showing how our system directly tackles these issues:
Intuitive
Great customer support
Cost effective scaling fees.”
For more on this and how to create high-quality videos, Attrock explores five major video content types brands should be creating to drive great engagement and results.
2. Identify Your Target Audience
Identifying your target audience is critical to the success of your video brief!
Who is the intended audience for the video?
What are their interests, needs, and pain points?
The more you can define your audience, the better the video production team will be able to tailor the content to their needs.
Example of a target audience:
Tech-savvy individuals aged 18-35 who are looking for a high-quality and reliable smartphone.
3. Provide Background Information
Give the video production team some context about your business, brand, or product.
This could include your brand values, positioning, or unique selling points.
Providing this background information will help the video production team understand your brand's personality and voice, which they can incorporate into the video.
Example of background information:
Our brand values are innovation, quality, and affordability. Our product is a high-quality smartphone that is packed with advanced features but is priced lower than our competitors.
4. Determine the Style and Tone
What style or tone do you want the video to convey? Do you want it to be serious or humorous, emotional or informative? It's essential to determine the tone and style upfront to ensure that the video production team can create a video that aligns with your brand's personality.
Example:
We want the video to be informative and highlight the features and benefits of our product, but with a touch of humor to make it entertaining and engaging.
5. Include Specific Requirements
Do you have any specific requirements for the video production team? This could include the length of the video, the format, or any visuals or branding elements that need to be included. Be as specific as possible to avoid any misunderstandings down the line.
Example:
The video should be 60 seconds long and in a square format suitable for social media. The video should feature our brand logo and tagline, and we want our product's unique features and benefits to be highlighted through animations and graphics.
6. Set A Budget
What is your budget for the project? It's important to be transparent about your budget upfront so that the video production team can work within your constraints. If you're unsure about the budget, you can ask the video production team for an estimate.
Example:
Our budget for this video project is £10,000, including all pre-production, production, and post-production costs.
7. Set A Timeline
When do you need the video to be delivered?
It's important to set a timeline upfront so that the video production team can schedule their resources accordingly. Make sure to include any key milestones or deadlines in the timeline.
Example:
We need the video to be completed within four weeks from the start of the project. The first draft should be delivered within two weeks, and we should have at least two rounds of revisions before the final delivery.
Conclusion:
A creative brief is an essential tool for ensuring that your video production project is a success. By following the tips outlined in this blog post, you can create a comprehensive and detailed brief that will help the video production team understand your needs and deliver a product that meets your expectations. Remember to be as specific as possible and include all the necessary details to avoid any misunderstandings down the line. With a well-written creative brief, you can ensure that your video production project is on track from start to finish.
