How many people use Facebook?

With over 2.9 billion monthly active users, Facebook dominates in the world of social media. Source: Statista, Facebook User Statistics

What percentage of people use Facebook on mobiles?

A staggering 98.5% of Facebook users access the platform via mobile devices, emphasizing the importance of optimizing videos for smaller screens. Source: Statista, Social Media App Usage Statistics

Is Facebook good for video marketing?

Facebook users spend an average of 50 minutes per day watching videos, highlighting the platform's video-centric nature and user preference for visual content. Source: Hootsuite, Facebook Demographics: Stats and Facts

How long should a Facebook video be?

Videos under 15 seconds garner the highest engagement rates on Facebook, emphasizing the 'snackable' nature of preferred content. Source: Sprout Social, Facebook Video Marketing Statistics

Is live video effective on Facebook?

Facebook Live videos see 6 times higher engagement than pre-recorded content, offering an impactful tool for real-time interaction and audience participation. Source: Hubspot, The Ultimate Guide to Facebook Live in 2023

Are Facebook groups still popular?

Yes! More than 1.8 billion people interact on Facebook Groups every month: AI plays a huge role in suggesting relevant groups to users, fostering community engagement. Source: Hootsuite Social Media Trends 2023 Report

How many reels are played each day on Facebook?

Over 140 billion Reels get played every day across Facebook apps: This rapid growth of Reels usage is partly attributed to AI recommendations and optimization. Source: Meta Investor Relations

Do native Facebook videos get the best engagement?

A native Facebook video is a video you’ve uploaded directly to Facebook, instead of using a link to a third party like YouTube. Native Facebook videos get over 530% more engagement than any other type of video. Source: Quintly

Do people watch videos on Facebook with sound?

85% of viewers watch Facebook videos without sound, implying the importance of strong visuals and on-screen captions to capture attention. Source: Sprout Social, Facebook Video Marketing Statistics

Do funny videos get the best engagement on Facebook?

Videos evoking emotions like laughter, surprise, or awe drive 34% higher brand recall, highlighting the power of emotional storytelling. Source: Wyzowl, State of Video Marketing 2023

Are calls to action important on Facebook Videos?

Videos with clear calls to action (CTAs) boost conversions by 38%, emphasizing the importance of guiding viewers towards your desired outcome. Source: Vidyard, The State of Video Marketing 2023

Are Facebook videos a good sales tool?

84% of consumers say a brand video has convinced them to make a purchase, showcasing the potent influence of video in driving sales. Source: Wyzowl, State of Video Marketing 2023

Do Facebook users watch a lot of video?

Facebook video accounts for over 17% of all traffic volume, emphasizing the importance of video content on the platform. Source: Sixthcitymarketing, “53 Social Media Marketing Statistics for 2024”

How many stories are uploaded onto Meta apps each day?

Over 1 billion stories are posted onto Meta apps; WhatsApp, Facebook, Instagram, every single day. Source: Meta Newsroom

What is the average click-through rate on Facebook Ads?

The average click-through rate for Facebook advertisements is just under 1%. Source: Sixthcitymarketing, '53 Social Media Marketing Statistics for 2024'

Are reel ads worth doing?

AI-powered Reels ads reach 697.1 million people: This signifies the potential reach of AI-driven ad formats on Facebook, even though Reels ads represent a smaller audience than Stories ads currently. Source: Meta Investor Relations

Do people shop on Facebook?

It’s reported that 37% of Facebook users have made a purchase on the platform in 2023. Source: eMarketer

How do people shop on Facebook?

19% of U.S. consumers start their online shopping search on Facebook, making it the top social network for product discovery. Source: eMarketer

Are shopping videos popular on Facebook?

31% of Americans regularly get their shopping inspiration from Facebook, including browsing product pages and watching shopping videos. Source: eMarketer

Does Facebook influence shopping behavior?

48% of U.S. shoppers have made a purchase based on a recommendation from a social media influencer, and Facebook is a popular platform for influencer marketing. Source: Influencer Marketing Hub

Does Facebook drive impulse purchasing?

60% of Facebook shoppers say they have made impulse purchases on the platform. Source: Social Media Today

Is mobile the preferred device for shopping on Facebook?

Over 70% of Facebook shopping happens on mobile devices. Source: BigCommerce

Do people like shopping on Facebook?

63% of Facebook shoppers are satisfied with the shopping experience on the platform. Source: Social Media Today

Do people trust Facebook?

While only 18% of Americans trust Facebook to protect their privacy and data, 53% are more likely to buy from a business they can message on Facebook, which suggests a potential disconnect between concerns and actual behavior. Source: eMarketeer

What are people’s main concerns with shopping on Facebook?

72% of Facebook shoppers are concerned about receiving fake or low-quality products when purchasing on the platform. Source: Social Media Today

Is shopping on Facebook Popular?

Yes! Facebook's social commerce revenue is expected to have reached $54.5 billion in 2023, representing a 20% increase from 2022. Source: eMarketeer

Does AI increase engagement on Facebook?

Meta has seen a 7% increase in overall time spent on Facebook due to AI recommendations. Source: Meta Newsroom

Are people using AI for advertising on Facebook?

AI powered automated bidding strategies like Target CPA and Target ROAS continue to gain traction, with 84% of Facebook advertisers utilizing them for optimal campaign performance. Source: Hootsuite, 42 Facebook Statistics Marketers Need to Know in 2023

Does Facebook use AI for recommendations?

Facebook's new AI recommendations model led to a 15% increase in Reels watch time: This underscores the potential of AI in tailoring content recommendations for improved user engagement. Source: Meta Newsroom

How many videos does Facebook moderate using AI?

Facebook uses AI to automatically flag and remove 5,057,300 pieces of content in the first half of 2022: This shows the scale of AI's role in content moderation and maintaining a safe platform environment. Source: Facebook Transparency Center

30 Pinterest Video Marketing Statistics You Simply Can't Ignore (2024)

Jan 3

Written By Ollie Couch

To skip the intro, simply click here.

Introduction.

Most people overlook Pinterest! I was one of those people but over the last few years I’ve completely changed my tune…

Pinterest has over 480 monthly active users and a user base that is growing 8% per year.

Advertisers on Pinterest have been enjoying over 2.5x higher conversion on Pinterest than on other social media platforms.

Pinterest has become a market place of ideas and for 43% of users is the place they come first when starting a project.

In this blog we’ll explore what we see as some of the most important video marketing statistics from Pinterest to give you a better idea of the benefits of using this rapidly growing platform.

Take a look at our video marketing statistics blog for a more generalist overview of the importance of video for your next marketing campaign.

What’s In This Blog?

1. Pinterest User Demographics & Global Reach Insights. (2024)
2. Pinterest: Video Marketing Perfomance Statistics. (2024)
3. Pinterest Advertising Statistics. (2024)
4. Pinterest Shopping: Key Statistics & Insights. (2024)
5. Pinterest Artificial Intelligence (AI) Video Statistics. (2024)
6. Conclusion: Pinterest A Must For The Digital Marketer.

Pinterest User Demographics & Global Reach Insights. (2024)

1. How many people use Pinterest in 2024?

Pinterest has a huge 480 million Monthly Active Users (MAU’s) as of January 2024.

Source: Statista, Pinterest User Statistics

2. How fast is Pinterest growing?

Pinterest user base grew by 8% in 2023 whilst revenue grew by 11%. This makes Pinterest one of the fastest growing social media platforms globally.

Source: Pinterest Investor Space

3. Who uses Pinterest more, men or women?

Woman account for 60% of Pinterest users. Men account for only 40% of Pinterest users.

Source: Pinterest Investor Space

4. What is Pinterest’s core user/demographic in 2024?

60% of Pinterests users are women aged 25-34.

Source: Statista, Pinterest Demographics

5. What percentage of people use Pinterest on mobile vs desktop?

82% of Pinterest users rely on the mobile app to access the platform, with the remaining 18% using desktop or tablet access.

Source: The Social Shepherd

6. What’s the average time someone spends on Pinterest?

The average dwell time of someone on Pinterest is 14.2 minutes. With the average amount of pages viewed being 6.

Source: Statista, Pinterest User Statistics

Pinterest Video Marketing Perfomance Statistics. (2024)

7. Do promoted video pins on Pinterest get higher engagement?

Promoted video pins have 20% higher conversion rates in comparison to normal videos on Pinterest.

Source: Social Media Today

8. How much video is watched on Pinterest?

Nearly 1 billion videos watched daily on Pinterest: This staggering figure demonstrates the platform's rapid video adoption.

Source: Upbeat Agency

9. Should Pinterest videos be vertical or horizontal?

91% of Pinterest video views occur on mobile, where vertical formats are optimal.

Source: Backlinko

10. How long should a Pinterest video be?

58% of Pinterest users choose videos that are under 60s.

Source: Meta Investor Relations

11. What’s better for engagement on Pinterest, photos or videos?

Video pins have 3x higher click-through rates than static pins: This emphasizes the power of video for driving engagement and action.

Source: Social Media Today

12. What do poeple use Pinterest for?

64% of people use Pinterest to start a new project: This showcases the opportunity of finding your customers before your competition.

Source: Pinterest for Business

13. What’s the most popular topics on Pinterest in 2024?

Home Décor. (23 billion pins)
DIY and Crafts. (19 billion pins)
Food and Drink. (18 billion pins)
Womens Fashion. (14 billion pins)
Health & Wellness. (7 billion pins)
Beauty (6 billion Pins)
Travel (5 billion pins)
Gardening (2 billion pins)
Wedding (1 billion pins)

Source: Pinhouss, “Top 10 Most Popular Pinterest Categories for 2023”

14. Who’s the most followed person on Pinterest in 2024?

The most followed person on Pinterest in 2024 is designer and blogger Joy Cho, boasts over 15.2 million followers.

Source: Influencer Marketing Hub

Pinterest Advertising Statistics. (2024)

15. Do promoted video pins on Pinterest get higher engagement?

Promoted video pins have 20% higher conversion rates in comparison to normal videos on Pinterest.

Source: Social Media Today

16. Are video ads popular on Pinterest?

Pinterest has reported a 20% YoY increase in video ad engagement in 2023: This growth trajectory indicates continued momentum for video ads on the platform.

Source: Pinterest Data

17. Does Pinterest drive higher spending?

Pinners spend more than twice what they initially planned: The inspiring environment on Pinterest motivates users to go beyond their initial intentions, leading to larger basket sizes.

Source: Social Media Today

18. What is the potential ad reach on Pinterest?

Pinterest ads have a potential ad reach of over 250 million people in 2024.

Source: Sprout Social

19. Do Pinterest ads have a good conversion rate?

Pinterest has a 2.5x higher conversion rate than traditional social media!

Source: Pinterest for Business

20. Does Pinterest have a good advertising Return ON Investment (ROI)?

Recent studies show that 83% of brands see positive ROI from Pinterest marketing. This makes Pinterest a great option for cost effective marketing.

Source: Influencer Marketing Hub

21. Is Pinterest good for lead generation?

On average campaigns run on Pinterest get 11.4x more prospects than traditional social media.

Source: Pinterest for Business

Pinterest Shopping: Key Statistics & Insights. (2024)

22. Is Pinterest used for shopping?

Yes, In fact 85% of Pinterest users use the platform for shopping inspiration: This massive figure highlights Pinterest's power as a discovery engine for brands and products.

Source: Sprout social

23. Is Pinterest a good shopping platform?

Pinterest shoppers spend on average 40% more per month than other social media platforms.

Source: Pinterest for Business

24. Do buyable pins have higher conversion rates?

Buyable Pins generate 3x higher conversion rates: Turning pins into shoppable elements directly boosts purchasing potential.

Source: Sprout Social

25. What’s the average purchase price on Pinterest?

Average purchase value on Pinterest exceeds $80: Users on this platform tend to spend more than on other social media channels.

Source: Social Media Today

Pinterest Artificial Intelligence (AI) Video Statistics. (2024)

26. Does AI increase engagement on Pinterest?

70% of Pins users see on Pinterest are personalised by AI algorithms: This would suggest that AI is playing a huge role in increasing engagement on the platform.

Source: Wired Magazine

That’s it with the stats, now for the final bit of the article!

Conclusion: Pinterest Is A Must For The Digital Marketer In 2024.

As you can see Pinterest is a serious contender in the world of video marketing and social media advertising.

Pinterest’s user base is loyal and has intent when online, they’re here to find things that inspire them and help them.

Today, as a video production company ourselves, we use Pinterest to show off our behint the scenes, we showcase screen grabs of our films and short films of our work. It’s great and links in really well with the likes of YouTube and FaceBook!

So, the big question is, are you going to be using Pinterest on your next video marketing campaign? It’s our humble opinion that every serious digital marketing professional should at least be considering it as a part of any holistic digital campaign.

If you’re interested in reading more video marketing statistics, just check out our blog!

Ollie Couch

30 Pinterest Video Marketing Statistics You Simply Can't Ignore (2024)

Introduction.

Pinterest User Demographics & Global Reach Insights. (2024)

Pinterest Video Marketing Perfomance Statistics. (2024)

Pinterest Advertising Statistics. (2024)

Pinterest Shopping: Key Statistics & Insights. (2024)

Pinterest Artificial Intelligence (AI) Video Statistics. (2024)

That’s it with the stats, now for the final bit of the article!

Conclusion: Pinterest Is A Must For The Digital Marketer In 2024.

37+ B2B Video Marketing Statistics You Simply Can't Ignore (2024)

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We make films, video campaigns, and branded content to connect you to the people you care about.