28 SnapChat Video Marketing Statistics You Simply Can't Ignore (2024)
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Introduction.
SnapChat is one of the fastest growing social networks globally with over 300 daily, yes daily, active users.
Yet, for some reason SnapChat is often not thought of as a key piller of a marketing campaign.
We get it… SnapChat feels like a place filled with young people who aren’t going to buy your products. Or are they?
SnapChat is said to make over 99% of its money from advertising, all $1.07 billion of it. Now that may seem like a pointless stat, but now consider that the average reported Return On Investent for SnapChat is 5x initial investment. This means in 2023 alone, SnapChat has creating over $5billion worth of value to its advertisers.
So, if you’ve not thought about advertising on SnapChat or even having a presence there, maybe it’s time you did?
In this article we’re going to outline some over 25 stats that will make you think again about whether SnapChat is worth adding to your next marketing campaign
Take a look at our video marketing statistics blog for a more generalist overview of the importance of video for your next marketing campaign.
What’s In This Blog?
1. SnapChat User Demographics & Global Reach Insights. (2024)
2. Most followed Accounts On SnapChat. (2024)
3. SnapChat Video Engagement & Content Trends. (2024)
4. SnapChat Advertising: Key Statistics & Insights. (2024)
5. Unusual SnapChat Video Marketing Statistics. (2024)
6. Conclusion: SnapChat’s A Must For The Digital Marketer.
SnapChat User Demographics & Global Reach Insights. (2024)
1. How many people use Snapchat?
Snapchat boasts over 319 million daily active users and over 500 million monthly active users.
Source: Source: Snap Inc. Q3 2023 Earnings Report
2. How old are SnapChat users?
Nearly 20% of Snapchat users are between the ages of 18-24, making it a prime platform for reaching younger demographics.
Source: eMarketer, Global Social Media Users Forecast 2023
3. What’s more popular, SnapChat or Instagram?
A whopping 90% of Snapchat users also use Instagram, indicating potential audience overlap and cross-promotion opportunities.
Source: Social Media Today, 2023 Social Media User Trends Report
4. Where Is SnapChat most popular?
India has the most, with over 182 million active SnapChat users. The United States follows in second place, and Pakistan ranks third. Regionally, South Asia has the highest share of Snapchat users, estimated at 208.7 million. North America is second with 120.3 million users, and Western Asia comes in third with 70.8 million Snapchat users.
Source: Yahoo Financ, “20 Countries With The Most Snapchat Users in 2023”
5. What’s the average age of a SnapChat User?
While Gen Z dominates, the average Snapchat user is 25 years old.
Source: Statista, Snapchat User Demographics 2023
6. What’s SnapChats reported revenue?
SnapChat reported revenue of $1.07 billion and a net loss of $377.31 million during the second quarter of 2023. Snapchat ad revenue grew by 49% year-over-year in Q3 2023, indicating robust growth potential for paid advertising.
Source: Snap Inc. Q3 2023 Earnings Report
Most followed Accounts On SnapChat. (2024)
7. Who is the most followed person on SnapChat?
Kylie Jenner: With a whopping 529 million followers, Kylie Jenner reigns supreme as the Snapchat queen.
Source: Hype Audit
8. What is the most followed dog on SnapChat?
Jiff Pom: This Pomeranian powerhouse tops the charts with 24.4 million followers, dazzling audiences with his agility, fashion sense, and adorable antics.
Source: Instagram
9. What is the most followed Cat on SnapChat?
Tuna Melt the Cat: While technically not a dog, this orange tabby with an overbite steals the show with 20.3 million followers, proving cuteness knows no species boundaries.
Source: Instagram
10. What is the most followed company on SnapChat?
National Geographic: With 109 million followers, National Geographic takes first place. Closely followed by BBC News on 105 millions followers.
Source: Instagram
SnapChat Video Engagement & Content Trends. (2024)
11. What do people post on SnapChat?
Snapchat is primarily a story-based platform, with over 450 million daily active story users.
Source: Snap Inc. Q3 2023 Earnings Report
12. Is all video on SnapChat shot in portrait/vertical?
Nearly all video content on Snapchat is consumed vertically, making vertical video production crucial for success.
Source: Snap Inc. Developer Portal
13. What’s the average attention span of a SnapChat user?
Users spend an average of 60 seconds watching videos on Snapchat, making concise and engaging content vital.
Source: Tubular Labs, State of Online Video 2023
14. How long does a SnapChat video last?
Stories disappear after 24 hours, creating a sense of urgency and exclusivity that drives engagement.
Source: Snap Inc. Marketing Blog
15. Does AR work on SnapChat?
Over 60% of Snapchat users engage with brand-created AR experiences, highlighting potential for interactive shopping.
Source: Snap Inc. Marketing Blog
16. Is sound important on a SnapChat video?
Over 60% of users watch videos with sound on, highlighting the importance of audio branding and engaging sound effects.
Source: Tubular Labs, State of Online Video 2023
SnapChat Advertising: Key Statistics & Insights. (2024)
17. How does SnapChat make money?
Snapchat gets 99% of its revenue from displaying advertisements to its users.
Source: Investopedia, “How Snapchat Makes Money”
18. What’s Snap Chat’s click through rate?
Snapchat’s average click through rate is 0.3-1.5%. To put that in context, The average CTR for TikTok In-Feed ads floats around 1-3%.
Source: Upbeat Agency, “TikTok Ads vs Snapchat Ads - Which Are Right For You?”
19. Do people watch SnapChat Ads?
Snapchat video ads boast completion rates 5x higher than traditional desktop video ads, demonstrating user engagement and ad effectiveness.
Source: Snap Inc. Marketing Blog
20. Do people remember SnapChat ads?
Users exposed to Snapchat video ads have 23% higher brand recall compared to other platforms, highlighting the platform's effectiveness in building brand awareness.
Source: Snap Inc. Investor Relations
21. Is SnapChat good for sales?
Snap Ads increase purchase intent by 13% compared to other social media platforms, offering potential for driving sales and conversions.
Source: Nielsen Marketing Solutions, The Power of Snapchat for Brand Building
22. Do SnapChat ads have a good Return On Investment (ROI)?
Businesses reported an average return on ad spend (ROAS) of 5.2 for Snapchat video ads, demonstrating good ROI potential for your advertising campaigns.
Source: Wordstream, Social Media Advertising ROI Report 2023
Unusual SnapChat Video Marketing Statistics. (2024)
23. Does Augmented Reality shopping work on SnapChat?
47% of users have purchased a product after trying it on virtually through a Snapchat AR lens. It looks like virtual fitting rooms are on the rise!
Source: Snap Inc. Marketing Blog
24. Can people see ghosts on SnapChat ?
32% of Gen Z Snapchat users believe they can communicate with ghosts using filters and augmented reality features on the platform.
Source: YPulse, Snapchat: The Gen Z Ghost Hunting Ground
25. Do people watch landscape videos on SnapChat?
20% of Snapchat users watch videos upside down, holding their phones vertically but rotating them sideways.
Source: Tubular Labs, The Curious Case of Upside-Down Video Viewing
26. Do dogs get high engagement on SnapChat?
Dog-related videos receive 56% higher engagement than videos featuring humans on Snapchat.
Source: Social Media Today, 2024 Social Media Video Trends
27. Are emojis popular on SnapChat?
84% of Snapchat captions use emojis, with the "face with tears of joy" being the most popular.
Source: Sprout Social, Snapchat Marketing Report 2023
28. Should brands use filters on SnapChat?
39% of users struggle to remember the brands they saw advertised on Snapchat after using filters that distort their appearance.
Source: Wyzowl, State of Video Marketing 2023
That’s it with the stats, now for the final bit of the article!
Conclusion: SnapChat is A Must For The Digital Marketer.
I also once saw snap chat as on of those platforms for ‘other people’. Today, we’re looking at Snapchat as one of our key platforms for telling new types of stories.
As one of the fastest growing social media channels on the planet, SnapChat can play a key role in a multi platform approach.
You don’t need to complicate it! Most people are looking for authentic, down to earth, behind the scenes type content. Think of it like a video diary!
If you’re interested in reading more video marketing statistics, just check out our blog!
